Information about Smart Posters

What are Smart Posters?

The term Smart poster refers to any advertisement (poster, billboard, sign) which has embedded in it a passive Near field Communication (NFC) tag. The NFC tag will allow a passerby/customer to extract data from the advertisement by touching it with an NFC enabled device, most likely a smart phone. A smart poster is an advertising medium for almost any type of electronic media, such as e-ticketing, videos, inscriptions, URLs, apps, ringtones and wallpapers just to scratch the surface. Almost any kind of information can be transmitted. Near field Communication provides a whole new way to market your products and many marketing initiatives are already being rolled out. NFC technology will heavily influence the way brands interact with consumers.

Many companies will be using NFC to deliver information via smart posters instantly and on demand. Smart posters will be popping up everywhere soon as they open the door for less intrusive marketing by inviting an interested person to interact with the brand rather than utilizing more traditional and pushy forms of advertising. Smart posters will also allow data to be collected by the advertiser about the performance of a certain ad that would not be possible without the use of an NFC tagged advertisement.